FACEBOOK MARKETING - ZWILLING HENCKELS

Zwilling J. A. Henckels AG is a German knife-maker based in Solingen, Germany. It is one of the largest and oldest manufacturers of kitchen knives for domestic and professional use, having been founded in June 1731 by Peter Henckels.

CHALLENGE:

Social Media Advertising was top of funnel only.

ACTIONS:

Social Media transitioned from an awareness-only approach to a true sales funnel. By establishing targeting, audience lists & tailored social media ads, Zwilling was able to take consumers on a true customer journey from brand exposure to purchase.

RESULTS:

Over 3,100 new web orders directly tied to social media in the second half of 2021.

TIKTOK MARKETING - ZWILLING HENCKELS

Zwilling J. A. Henckels AG is a German knife-maker based in Solingen, Germany. It is one of the largest and oldest manufacturers of kitchen knives for domestic and professional use, having been founded in June 1731 by Peter Henckels.

CHALLENGE:

Expand and diversify Zwilling’s digital advertising efforts in the social media space.

ACTIONS:

Collaborated with influencers, to launch official Zwilling TikTok account.

RESULTS:

Generated an additional 8.6 MM impressions in brand awareness beyond the Facebook and Instagram realm.

SOCIAL MEDIA PAGE MANAGER

Managed Social Media Accounts for the following brands. This included creating, scheduling, and managing posts, tweets and replies.

CITIZEN WATCH COMPANY

PARKE & RONEN

VIBE MAGAZINE

FUBU

COOGI CLOTHING